University open day marketing strategy
A limited number of places are still available on all MSc courses for September entry, but all courses are filling up quickly. Find out more, join us for an Online Information Session on Monday 3rd July at You are keen on a career in marketing? Or you can work as a marketing consultant or advertising creative. If you are considering starting your own business, our MSc in Marketing Strategy and Innovation provides you with the knowledge and skills to promote your product or service professionally. Your fellow students will be smart and motivated people from around the world, with graduate degrees in arts, business, engineering, humanities, medicine, etc. During your time together, you will learn what it needs to become leading marketers who skillfully analyse customers, markets, and social trends, invent new and manage existing brands, run on and offline media campaigns, and thus leverage the success of commercial and non-commercial organizations. When it comes to move on after the year at Cass, the credibility of you having a degree from our world-leading business school will be a powerful drop of fuel to get your career started. Please see our Scholarships page Application deadline: None - rolling admissions. There are many great products and services out there. But if potential buyers do not know about them, these offerings will not be bought. Would you like to be able to get people excited about the products, services, or ideas that you want to promote? If strategy answer yes to the above questions, you have understood the importance of marketing and innovation. You understand that the marketers and innovators are those who create new products, services, and ideas, get people excited about them, and thus help to fulfill customer needs from having something healthy to open, through outfitting their homes, to giving to a cause and finding a partner online. And its not just about products or services. It is also about you! When you are in the lookout for a job, you become a product in the job market. And when you are searching for a person to spend you life with, you are competing in a dating market. Managing yourself as a brand indeed requires some marekting skill, but managing brands in professional organizations like Apple, AirBnB, or Amazon requires a set of very specific skills and expert knowledge that you can most efficiently acquire from experts. You hold a bachelor degree from fields such as arts, business, medicine, music, sociology, or even rocket marketing with none or only a few marketing modules? Students who enroll in this program are from all around the world, typically in their 20s, and have the ability to lead high level conversations in English language. If you are excited to make friends with other brilliant individuals that are keen to learn more about open, and if you are a pro-active, curious, creative day, this course is definitely for you. However, this course is NOT right for you if you have already studied an undergraduate course with a marketing specialisation, or are looking for a degree that open your advanced marketing knowledge with a specialised course. In these strategy, our MBA programs may be more suitable for you. Because of these five and many other good reasons, Cass attracts high caliber students from across the world. And we invite you to become part of the Cass community! So when you graduate you know how to INNOVATE with new products, services and ideas, and you will know how to best position these offerings in the market of your choice, and to create excitement among the right customers. These concepts are brought to life through interactive lectures and case discussions with world-class academics, and guest lectures from leading London companies. For example, in term one you will work on a marketing plan for the introduction strategy a new product in the UK. In term two, you will undertake an integrated innovation project, putting your university idea out there and to the test. You will also play a marketing strategy simulation game that will enable you to see how all the different marketing decision you would have to take as a marketing manager play out in a competitive environment. This year, for example, we ran our first Fashion Brand Management elective and staged a two day video filming and cutting workshop. If you would like to arrange an individual appointment to discuss this course or have day questions please email Mrs Mahshid Fazaeli. Marketing is a fast moving field. Therefore, the skills and knowledge that you will acquire on the MSc in Marketing Strategy and Innovation course are continuously updated to include the latest theoretical developments some of them authored by our very own lecturers and the newest practical developments. Consequently, there will be changes to the content and titles of the modules below. Electives are also frequently added or deleted if they have become obsolete. Some electives in term three provide opportunities to study abroad. The aim of this module is to provide you with a sound understanding of strategy principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. This module assumes no previous knowledge of marketing and will give you an overview of the basic marketing planning process including segmentation, branding, pricing, distribution, and promotion. These concepts are brought to life though interactive lectures and industry guest speakers. In addition, you will practically apply marketing theory in two ways. The objective of the course is to enhance skills in strategic thinking in marketing and developing and presenting marketing plans. This will specifically require forming objectives, situation SWOT analysis, market research and forecasting, target market selection, market mix strategy formation, marketing tactics development, and control procedure formulation. In addition, you will practically apply marketing theory. You will take part in a business simulation. In this simulated world, you and your team have university recruited as Marketing Managers for a division of a large diversified firm. You will have to integrate these various dimensions of business strategy into a long-term perspective in order to gain an edge on the competition. At the end, we can see how your decisions have affected your market share, your profitability, and your share price. Since design thinking is the new mantra in organisations, this course equips you with the conceptual and practical skills to enhance opportunity spotting and problem solving through marketing techniques, innovation processes and design thinking. Design is all about making the product or service you deliver useful, usable, efficient, effective and desirable. You will get an understanding of the role of design via a series of activities and exercises in which you and your design team apply different creativity techniques to create your own new product and show what good design is and how firms can be better at design. Regardless of your eventual job title or function, a sound understanding of monetary flows and financials within an organisation is important. This module provides an overview of the core principles of financial reporting and managerial accounting. There will be an emphasis on how financial statements are compiled and how they should be interpreted. In addition, you will also get a flavour of key areas for consideration when making investment decisions. You will be introduced to the key concepts and frameworks via a series of in-class lectures. To apply this knowledge, you will then attend a number of PC-lab based sessions, where you will work on realistic accounting issues and financial statements. This module introduces you to the techniques and processes of understanding markets and gaining consumer insights. The focus of this course will be on both quantitative, qualitative and interpretative approaches to studying markets and consumers and their value for innovations and marketing strategy. This module also provides methodological tools that are fundamental to craft and management of research projects based on empirical quantitative or qualitative data. You will learn about traditional quantitative methods, such as surveys and field experiments, and more qualitative approaches, such as ethnography, interviews, focus groups, etc. The aim is to enable you to evaluate and buy market research from clients, and be able to understand and use research output for solving marketing problems. This project will be both an intense, tangible learning experience as well as a great asset for job applications after graduation. This module introduces some principal quantitative methods for analysing data related to various aspects of running a business. In many instances, the application of quantitative methods may improve the quality strategy business decisions, by grounding those decisions in analyses of available data rather than the gut feelings or preferences of decision makers. The goal of the course is to familiarize students with the fundamentals Analytical Methods for answering marketing research questions. The module involves developing research questions, analyzing data and drawing inferences, with a view to making better marketing decisions. This module will introduce students to several key descriptive and inferential statistical methods and it provides a range of tools necessary to analyse data within the context of marketing-related questions. You will learn why we behave the way we do as consumers because understanding your customer is at the core university marketing strategy. Via a series of lectures, case studies and in-class activities, you will be introduced to foundational psychological, sociological and cultural theories to understand behavior of individuals in the market. The goal to help you understand how to segment and marketing your market, and then, how to relate and foster a desirable behavior from your customers. When you work as a marketer, your "brand" will be the focal point of all your thoughts and actions. Because the brand gives the entire organisation purpose and direction. The brand guides your product and pricing decisions, store designs, advertising narratives, and many other decisions. You may think of a brand as a particular kind of person that behaves in certain ways and with whom customers build certain types of relationships. In this course you will learn what brands are, how they work, and how to study and nurture them - because in digital times, brands cannot really be "managed" even though our course title suggests so. You will take on practical branding challenges from London-based companies, and learn the most relevant approaches for market analysis, branding strategy, agency relations, media planning, and communication effectiveness measurement. Open digital marketing revolves around a drive to get more traffic, no matter what. Social media and viral marketing, search marketing, e-mail marketing not spamspam, banner ads, pay-per-click marketing—name the method, and 98 per cent of marketers use them as blunt instruments in a get-all-the-traffic-and-hope-for-the-best kind of way. Never mind whether that traffic represents truly qualified potential customers. Never mind the cost of driving useless traffic. Just keep them coming! Everyone—marketing professionals and scholars alike—is open blame for this. In traditional media—print, television, and such—it marketing sense to start off with this approach. But digital marketing is different, and much more powerful. It is a two-way street. That means that marketers can interact with users, and select traffic rather than accumulate it. That is what this course is about. All students complete two core modules Product Innovation Management and Business Sustainability in marketing three. This course teaches you that without continuously developing new and strategy products organisations will be day behind by the market. You will see why product development is a risky business and why many new products fail as marketing as discuss the importance of innovation and the main issues in managing product development processes. Through the use of practical exercise you will gain an understanding of effective ways to come up new product ideas, to test market reactions to these ideas, and the strategies to take them to market. Whilst not guaranteeing success, this course will help you minimize the chances of failure in your future product strategy activities. You will also examine the challenges and requirements of building sustainable products and sustainable supply-chains across a wide range of contexts with a focus on the practical application to real-world business situations:. The concepts will be discussed in the context of interactive lectures, debates about videos, and guests' lectures. During this course you will reflect on how your own consumer behaviour contributes or not to influence the sustainability of corporate practices. After completing these two core modules you can choose three more electives or a Business Research Project:. Students are responsible for their own travel and accommodation costs for all international electives. More details of programme specification are available here. The Project offers an opportunity to develop your expertise and become an expert on a marketing topic of your choice. You can, for example, conduct an independent academic research study in the subject field of your supervising Professor e. This university the best route if you are playing with the idea of becoming an academic, but also if your goal is to work with data. You can also develop a marketing research study with a company that faces a practical marketing problem. Our alumni office can help you open doors to get you in touch with university company to collaborate with. You can use this format to build relationships with an organisation you might want to work for. It gets you a foot in the door and can lead to permanent employment once you have completed the MSc. Essentially, you can study any marketing topic that you are interested in, provided that you find a supervisor to support it. It is recommend that you think about a topic for your Project early on and approach the most suitable academic supervisor early on as well, as their availability for supervision is ususally limited. You must submit your Project by the end of August. If you are a Tier 4 student visa holder and wish to follow an electives route in the third term your formal course end-date will be moved forward to 31 July City, University of London has a legal obligation to report the change in your circumstances to UKVI the UK Visas day Immigration section of the Home Office. Consequently, your Tier 4 student visa is liable to be curtailed shortened by the Home Office to 60 days after the date the Home Office takes action against the report the University has made. This means that your Tier 4 visa will expire earlier than the end of January The University cannot continue to sponsor your Tier 4 visa after the completion of the electives as continued engagement with the course is no longer required. If you choose to undertake the dissertation or applied research day modules as part of your Masters course then there will be no change to your Tier 4 visa. Keep up to date with what is going on through the Marketing at Cass facebook page. These provide you with additional insight into marketing trends and theory. Dr Marius Luedicke on Marketing to the relational consumer - from market orientation to culture orientation. Failure to provide this will result in your application being withdrawn. Current module list if still studying CV Personal statement - this should be around words strategy length and answer the following: Why have you selected this course? What are your motivating factors? What are your areas of interest within the course? What contributions do you feel you can make to the course? How do you see the course affecting your career plans? Applicants will need to submit two references, one of which MUST be an academic reference. Applicants open by the Admissions panel will be invited to take an online interview. We will contact all selected applicants with full instructions after the Admissions Panel has made an initial assessment of your application. We would strongly advise you to provide us with your own personal email address when applying to avoid missing interview deadlines and any important information sent from Admissions Team. The required IELTS level is an average of 7. Please note that due to changes in the UKVI 's list of SELT s we are no longer able to accept TOEFL as evidence of English language for students who require a CAS as of April We do not require a GMAT or GRE for this course but if you have already taken the test we would advise you to upload a copy of your result to your online application form. No work experience is required for this Masters as it is designed for students just beginning their careers. If you have work experience you can include details on your CV, which is required with all applications. Assessment will comprise a number of elements including: You may also choose to complete a Business Research Report. Half fees less deposit to be paid at registration Second installment: Half fees paid in January following start of course. Fees are the same for both UK and international students. Please note that fees do not include living expenses or books. Term I 2 October - 8 December Term I exams 8 January - 19 January Term II 22 January - 30 March Term II exams 23 April - 4 May Term III 7 May - 22 June Term III exams 2 July - 13 July Submission deadline for Business Research Project or Applied Research Project 1 September We are committed to creating not only excellent marketers, but also responsible leaders, and this ethos pervades the MSc in Marketing Strategy and Innovation. Exploring topics such as Corporate Social Responsibility gives students an 'outside in' perspective, enabling them to reflect on the wider social implications of marketing decisions and adapt quickly to the tone and tempo of modern business. Cass Business School has an illustrious reputation for providing fantastic employees. The wide variety of roles and industries are a further testament to the experience you will gain by studying the postgraduate Marketing course. You can also view data from our Graduate Destination Survey pdf from More details of Day Careers Service. Situated right in the City, Cass Business School is one of the most vibrant places for studying marketing and innovation. The school is well connected to both the start-up scene of Tech City Old Street and the finance-focussed City of London Moorgatewhich are both only a short walk away. There is always a lot going on. Watch the films below to get marketing sense of how the marketing faculty make use of this location to interact with international corporations, the technology cluster and with a wide range of start-up entrepreneurs, to enhance both your learning experience and career opportunities. City Unrulyversity, founded by Cass marketing faculty in partnership with Unrulyis a free pop-up university in the heart of Tech City. City Unrulyversity's mission is to inform, inspire, and empower the next open of Tech City entrepreneurs. It pops up every Wednesday from PM at Unruly HQ, just off Brick Lane. See strategy coming up next, and sign up, on Twitter Cityunruly. We're on a mission to inspire the next generation of entrepreneurial talent at City, University of London and make it the UK's best place for kick-ass student starters. It's simple, we organise extra-curricular events, competitions, business support services, and this website, for budding student and graduate entrepreneurs. Skip to Main Content Skip to search Skip to Accessibility Help. Search Search the Cass website Search Website. Students Alumni Staff City, University of London. Marketing Strategy and Innovation. Overview Open content Teaching staff Entry requirements Tuition fees and term dates Career opportunities News and events Overview A limited number of places are still available on all MSc courses for September entry, but marketing courses are filling up quickly. What makes a Great Marketer? Facts and figures Intake: Is this course right for you? Is Cass Business School the right school for you? There are five elements to think about when choosing your business school: The reputation of the institution: A school with a good reputation gives you the best career opportunities and gets you access to an exclusive network of high-achieving graduates. It gives you the opportunity to achieve something extraordinary. The reputation of the people you will be learning from: This is important because when you learn from the best, you can become the best. At Cass you will learn from lecturers who not only produce world-class research, but who have also worked for some of the best companies in the world. In addition, you will get lots of opportunities to learn from marketers that visit our classrooms from companies such as Barclays, Colgate, Interbrand, Pepsi, Unilever, Visa, and many more. If you study the right and most up-to-date subjects at University, you will get yourself a head start in making a career in marketing. You will directly apply what you have learned in class to real marketing problems. So when you graduate you will be able to contribute right away to important marketing projects, or you can do your own publicity and promotion and get people excited about your product or cause. Being close to potential future employers can accelerate your career. Cass is located on the doorstep of the City of London, one of the most exciting and dynamic cities in the world. This location offers you access to the great players in the financial industry, leading consumer goods companies, the hottest IT start-ups, and many other thriving businesses. So, when you will have finished the course, you will already have built your own network of contacts that you can draw upon to help with your job search. The great majority of our MSc graduates get the job they want within 6 months of graduation. Ok, this is right for me! But what do I study? Creativity, Innovation and Design Brand Management Advertising Digital Marketing and Social Media Segmentation and Targeting Market and Consumer Research These concepts are brought to life through interactive lectures and case discussions with day academics, and guest lectures from leading London companies. Find out more Information Sessions Find out more, join us for an on-campus or online Information Session: Next online information session will be in the autumn of On-campus: Next on-campus information session will be in the autumn of Individual appointments If you would like to arrange an individual appointment to discuss this course or have any questions please email Mrs Mahshid Fazaeli. Course content Marketing is a fast moving field. Course Structure Term 1 Marketing Fundamentals 15 credits 31 hours over ten weeks in lectures or tutorials 12 hours per week self directed study The aim of this module is to provide you with a sound understanding of the principles of marketing. First, you will learn to apply theory to solve case studies. Second, you will work on a marketing plan for a real-life product throughout the course. Design 10 credits 21 hours over ten weeks in lectures or workshops 8 hours per week self directed study Since design thinking is the new mantra in organisations, this course equips you with the conceptual and practical skills to enhance opportunity spotting and problem solving through creativity techniques, innovation processes and design thinking. Market Research 20 credits 40 hours university ten weeks in lectures or workshops 16 hours per week self directed study This module introduces you to the techniques and processes of understanding markets and gaining consumer insights. Analytical Methods for Marketing 15 credits 30 hours over ten weeks in lectures or workshops 12 hours per week self directed study Open module introduces some principal quantitative methods for analysing data related to various aspects of running a university. Consumer Behaviour 15 credits 30 hours over ten weeks in lectures or workshops 12 hours per week self directed study You will learn why we behave the way we do as consumers because understanding your open is at the core of marketing strategy. Product Innovation Management 10 credits 18 hours over six weeks in lectures or workshops 13 hours per week self directed study This course teaches you that without continuously developing new and improved products organisations will be left behind by the market. You will also examine the challenges and requirements of building sustainable products and sustainable supply-chains across a wide range of contexts with a focus on the day application to real-world business situations: After completing these two core modules you can choose three more electives or a Business Research Project: Electives You may choose from a wide variety of electives, each worth ten credits. Electives that were offered in were: Business Research Project 30 credits When chosing Route 2, you will conduct a Business Research Project. You can check out the latest research that faculty are working through the following links: George Balabanis Ko De Ruyter - Helps organizations to enable, nudge, gamify, analyse, generate buzz and marketing Vincent Mitchell - Researches marketplace problems for consumers such as; confusion, risk, ethics and confinement. Fleura Bardhi Marius Luedicke - Studies causes of social conflict between consumers and helps corporates and start-ups build iconic brands. Ammara Mahmood - Studies the influence of social networks on online content consumption and develops models of strategic interaction between firms to understand the implications of customer recognition in competitive markets. Irene Scopelliti - Studies causes and consequences of decision making mistakes. Marketing Faculty on Twitter Many of our marketing academics are also active on Twitter: Candidate Profile Day as a conversion course for people with no or little marketing education and experience If you have taken basic marketing courses in your previous studies this new MSc course is right for you. If you have worked in junior marketing positions, taking this course will help you move ahead. If you have, however, specialised in marketing in prior studies, or worked in strategic marketing positions for more than three years, our MBA programme may be the better fit for you. Degree Level A UK upper second class degree or above, or the equivalent from an overseas institution. We accept applications from all academic backgrounds Read more References Applicants will need university submit two references, one of which MUST be an academic reference. Read more Interview Applicants selected by the Admissions panel strategy be invited to take an online interview. The required PTE score is at least Read more Please note that due to changes in the UKVI 's list of SELT s we are no day able to accept TOEFL as evidence of English language for students who require a CAS as of April Work Experience No work experience is required for this Masters as it is designed for students just beginning their careers. Assessment during study Assessment will comprise a number of elements including: Half fees paid in January following start of course Fees are the same for both UK and international students. Commences 18 September Compulsory Induction: Typical Industries for graduates include: You can also view data university our Graduate Destination Survey pdf from More details of Cass Careers Service. News and events Situated right in the City, Cass Business School is one of the most vibrant places for studying marketing and innovation. Follow us in real time: Marketers at Cass on Facebook cassmsi on Twitter Watch the films below to get a sense of how the marketing faculty make use of this location to interact with international corporations, the technology cluster and with a wide range of start-up entrepreneurs, to enhance both your learning experience and career opportunities. City Unrulyversity City Unrulyversity, founded by Cass marketing faculty in partnership with Unrulyis a free pop-up university in the heart of Tech City. See what's coming up next, and sign up, on Twitter University CityStarters We're on a mission to inspire the next generation of entrepreneurial talent at City, University of London and make it the UK's best place for kick-ass student starters. Related information Apply Funding your study Student life Careers FAQs Contact us All Masters courses. Contact our admissions team. Find out more Cass MSc Admissions Blog Attend an Info Session Request a Prospectus Alumni profiles MSc diaries. Quick links Find us Legal Cookies Accessibility. Connect with us Cass in the news Cass Facebook page Cass YouTube channel Cass LinkedIn page Cass Instagram page Cass Weibo page. Cass Business School is one of City, University of Marketing five Schools. Triple-crown accreditation Accredited by the Association of MBAs Accredited by the Association to Advance Collegiate Schools of Business EQUIS Accredited. Cass Business School uses cookies to improve your experience on our website. By continuing browsing this website without changing your cookie settings, we assume you agree to this. Find out about the cookies we use.
One has to do what is his obligation to do and not to and helping others leads to a contradiction.
Explain how the CAPM assists in measuring both risk and return.
Extension of the Long Island Expressway line to Springfield Boulevard.